Scientists not wafflers: What we can learn from startup marketers
While startup marketers may have a vision they very strongly believe in, ultimately they are guessing.
Gavin MacMillan is the managing director of Ogilvy Melbourne, with has 21 years of experience working in leading, global agencies. His strategies have been recognised by multiple creative and effectiveness awards both here and in the UK. Gavin is also a senior lecturer for the Australian Communications Council.
