Fi Bendall, Author at SmartCompany

hand-holding-seedling cop26

Ten tips to get seed funding | Investment money

Looking for ten tips to get seed funding? You have come to the right place.

One of the biggest challenges facing people starting out on t…

regional business grant

Blockchain, AI and immersive reality: The three tech trends that could bolster your business

Tech trends such as blockchain, AI and immersive reality will change value chains, production methods and business models.

cyber security

Nine valuable online resources for women entrepreneurs

A list of resources for women entrepreneurs and business owners who want to stay up-to-date, learn new things and grow their businesses.

tribe

A talk-show host, a musician and a philanthropist: How these three women built their powerful tribes

‘Tribe’ has become a key concept in business in recent years. But how do you create and build a tribe? And when do you know you have one?

ATO

Three quick-fire digital-marketing wins for your business in 2019

Here are three things you can get started on in the new year that will vastly improve the effectiveness of your digital marketing.

A 12-month international calendar of sales and marketing opportunities

Christmas is here, and while it's the biggest sales period for Australian retailers, there are plenty of other opportunities for festive sales globally.

social media influencers

Seriously #questionable: Why influencer marketing is so 1950

Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.

growth fund

UK growth fund shows the way forward for the federal government’s SME finance plans

An Australian version of the UK’s growth fund could see capital-starved small businesses have access to capital beyond the big four banks.

gender pay gap

Women earn 16% less than men: It’s time to walk out on the gender pay gap

Women’s average full-time base salary across all industries and occupations is 16.2% less than men’s — it's time to dismantle the gender pay gap.

Are chatbots harming your customer service reputation?

Chatbots need to be able to efficiently handle simple requests while skilfully delegating more difficult ones if they are to be an asset to small business.

Public relations

Four fundamentals for positive word-of-mouth marketing

Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.

word-of-mouth-marketing wedding

Why you’re 331% more likely to listen to friends than advertising when planning a wedding

Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.

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