For years, we have satisfied ourselves with the “how” consumers interact with our brands. The missing link has always been the “why” consume…
For years, we have satisfied ourselves with the “how” consumers interact with our brands. The missing link has always been the “why” consume…
With less than 100 days of 2012 to go, will you finish the year as you hoped when it started? There are less than 100 days to go until t…
Two-and-a-half years ago I wrote the following article which appeared in my newsletter. I wanted to share something this week which complete…
User-generated content (UGC) is one of the most powerful and cost-effective methods of creating and maintaining brand awareness and loyalty …
Timber company Gunns has revealed to the market it is in the process of appointing a voluntary administrator. The business said its lende…
Business insurance premiums will increase this year according to insurer Suncorp who warns it will hike premiums as a result of the high cos…
SmartCompany has been keeping an eye on the retailers’ results this year with a special focus – seeing just how much money these companies…
Agent Provocateur has announced plans to open two stores in Australia, in Melbourne and Sydney within David Jones. ”We’ve signed the con…
The Urban Purveyor Group of restaurants and bars is embroiled in a legal battle in the NSW Supreme Court with advertising guru Ian Elliot, w…
An office furniture company turning over more than $6 million a year has been placed in administration following the death of the company’s …
When looking at the health of a franchise network, the quantity and nature or resales of existing outlets can provide several useful indicat…
The social networking world has been turned upside down overnight, with Facebook suffering a massive 11% drop in its share price, while old …
