SmartCompany Editor

Eloise Keating is the news editor of SmartCompany and Inc Australia. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on Twitter at @ellykeating.

Toyota pulls TV ad after watchdog rules it undermined flood safety campaign

Toyota has pulled a television commercial featuring one of its cars driving through floodwater, after the advertising watchdog upheld a c…

Meet the entrepreneurs making millions by reinventing a humble drinks cooler

Most Australians know it as an Esky but two entrepreneurs in the United States have transformed the humble drinks cooler into a multi-mil…

Fast Lane: It’s election year and small business must have a seat at the table

Two business surveys released this morning show Australian businesses are heading into 2016 with optimism. The December quarter results o…

Woolworths fined $100k for meat coupons: Why your business should mind the small print on sales and promotions

Woolworths has been fined $102,000 by the consumer watchdog in Queensland for failing to include terms and conditions on vouchers that of…

Aldi social media campaign backfires after Twitter users were asked to fill in the blanks

German grocery chain Aldi is the latest brand to be given a lesson in what can go wrong with crowdsourcing social media campaigns.

In a c…

Seth Godin on the crucial difference between clients and customers

As a business owner or manager, should you focus on clients or customers? The answer, according to marketing guru Seth Godin, is of cours…

The superfoods that will have everyone talking in 2016: Trends

An Ethiopian farmer winnows Teff. Move over kale and quinoa, in 2016 Australian foodies will be talking about amaranth, black rice and Ka…

Laura Ashley collapse: Seven stores closed as voluntary administration continues

Seven Laura Ashley stores in Australia have been closed as the voluntary administration of the retail chain in Australia continues. The A…

SMEs forced to hand over more cash as the price of insurance heads up

SMEs across Australia are paying more to insure their businesses, with the latest installment of the BizCover Small Business Insurance In…

Mid-size companies to report to government on how new parents are treated at work

Australian companies that employ at least 100 people will this year be required to provide data to the government on how new parents are …

Fast Lane: Australian small businesses lagging behind Asian neighbours when it comes to innovation

Over the next 12 months, 46% of small businesses in Indonesia plan to introduce a product, service or process that is new to their market or…

Dick Smith concessions in David Jones outlets to close

The receivers of electronics chain Dick Smith have announced the first round of store closures, with 27 Dick Smith concessions located in…

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