How Kip&Co plans to disrupt Australia’s mattress industry, in style
After 13 years of building its bright and bold lifestyle brand, Kip&Co is making a play to shake up the mattress sector with locally made mattresses.
Eloise Keating is the news editor of SmartCompany and Inc Australia. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on Twitter at @ellykeating.