Should a decline in trust of social media affect how small businesses use it?
This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?
This year’s election in the US had a hashtag (#Election2016) and an emoji – both signs that the language and influence of social media has…
So far you’ve created a profile that packs a punch and switched off or are managing endorsements to meet industry regulations.
Now add …
So far in our LinkedIn masterclass series you’ve learned to create a standout LinkedIn profile and a customised, consistent social presenc…
In the first LinkedIn masterclass we learned about the importance of creating a standout profile to showcase professional expertise withi…
LinkedIn is a powerhouse of data, connections and content that you can use to position yourself and your business, all of which starts wi…
If you think LinkedIn is just a good ‘place to put your CV’ than you are missing out on the platform’s huge business benefits and p…
Technology and social media are great for extending networks and bringing people together to create synergies but like all technologies they…
A leader who actively engages on social media platforms is good for business and with 7 million Australian and 380 million global users Link…
I doubt anyone is sitting at the top deliberately plotting to promote men over women or give them higher pay for the same work but statist…
The digital economy will be worth $4.2 trillion by 2016 and digitally mature businesses are 26% more profitable than their peers. Social med…
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. Numerous report…
