Derek Rose

Great Southern Bank has launched a mobile app that will offer Australia's first end-to-end digital banking platform for Australia's 2.4 million businesses with fewer than 10 employees.

Loyalty programs are becoming increasingly important in Australian retailing as companies leverage data analytics to learn much more about their customers.

Great Southern's microbusiness banking platform will be aimed at solo traders, gig workers, contractors and small businesses with fewer than 10 employees.