Catriona Pollard

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

Making someone laugh can leave a lasting impression, which is why many businesses try to use humour on their social media platforms.

It’s the chicken and egg scenario that so many new businesses face.

They need sales to get off the ground, but they don’t have the fu…

The one inevitable fact about all startups is that in order to grow they need capital, and unless you’re lucky enough to be self-funded, t…

The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news.

Why…

For business owners, social media can get overwhelming. Notifications, messages, comments. Every day of the week. An endless cycle and it ca…

  If you’re the owner of an SME, you’ll know how important it is to build awareness and one of the best ways to achieve this is to secu…

   For many people, public speaking is a massive challenge. Most people adamantly tell themselves they can’t do it, but this is far from…

  There’s no denying that Instagram has become a major player in the social media landscape over the past few years. Research shows it is…

One of the most important factors for your business’s success is the positive perception of your brand by your customers. And one of the m…

We all know social media is a great tool for businesses and thought leaders to promote their brand and create an online image. The potential…

Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterda…