Dear Retailer, I know. And I get it. You don’t really want me to be a customer do you? All the money you spend on branding, fit-outs,…
Brian Walker is founder and chief executive of retail consulting and advisory company, Retail Doctor Group and the Australian elected member of the global retail expert's alliance Ebeltoft Group.
Dear Retailer, I know. And I get it. You don’t really want me to be a customer do you? All the money you spend on branding, fit-outs,…
Hollister, Topshop, Costco, Williams Sonoma, River Island, and Zara share one common characteristic and that is that they are fit retailers …
Over the last few years we have been used to hearing comments such as ‘credit is necessary’. And now we hear industry leaders talk about the…
“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” Amir Kassaei, chief…
“Those who believe that the route must remain fixed don’t get very far. Those who believe that the destination must remain fixed change th…
“In sales, a referral is the key to the door of resistance.”
– Bo Bennett
In the United States, word-of-mouth research company Ke…
