Bri Williams

Research has shown that the pricing model you use can make a big difference to your business. So what is best for you – regular payments or a lump sum?

Small tweaks – like changing your Wi-Fi password, or using a noun instead of a verb – can make a difference to you and your business.

Customer text messages are important. The phone may be the most intimate form of interaction between you and them and it’s easy to overstep the mark.

Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what does that mean for customer behaviour and how we engage customers today?

I thought it was just me. When deciding what to tackle when I find myself with a free hour I invariably pick at bits and pieces rather than …

“When would I use behavioural economics in my business?” Bri Williams outlines the four points at which businesses are triggered to seek behavioural economics solutions and the benefits they can offer.

When designing an ad for your business or creating a website, visual design needs to be congruent with the substance of your message, says Bri Williams.

Effort is an important factor in the context of any behaviour change. More particularly, for behaviour to happen, the reward for change must exceed the effort involved.

Consumers expect more warmth from small companies, and will punish you if you don’t deliver, new research has found.

Where should you spend your money to impress your customers? If you want to optimise your customers' experience, start with these two things.

If you are in professional services and occasionally get push back on your pricing, it means your customer is not convinced of your value. So you need to show them.

Where should you invest time and money? With finite resources and infinite choices, that seems to be one of the biggest challenges in business. But perhaps a bigger challenge is deciding where not to invest your resources.