Bri Williams

Want a tip on how to be more productive? To sleep better? To feel your best? Of course you do. We all do. It seems we can’t turnaround wi…

I review a lot of websites in my line of work, so it is a real pleasure when I stumble across a business that has nailed its website’s beh…

The federal government is expected in tomorrow’s budget to introduce a $6 fee for visits to the doctor. Rather than focusing on the politi…

Can making life more difficult for your customers work to your advantage? In this world where keeping it simple is the mantra, is there an u…

Is it better to be wanted or needed? For too long businesses have clung to the proposition that meeting a customer need is the way to succes…

I have just saved myself hours by eliminating a point of customer friction on my website.  In addition to my weekly SmartCompany blog I ha…

One of my key rules for behaviour change is what I call the Effort:Reward Equation. In short, when E > R, behaviour doesn’t happen. The …

It’s a feeding frenzy right now in Australia as health insurance companies use the April 1st price rise to try to win customers looking fo…

Booking airport parking is something usually approached with a clear cost/benefit mind set. How much are you willing to pay for the benefit …

As the old joke goes, there’s nothing mini about mini-bar prices and while I’m typically too tight to buy anything on offer, this mini-bar m…

Paying $16.40 rather than $50 is a good deal, right? That’s what I thought when I caught the train instead of a taxi from Sydney airport t…

You may have thought it impossible – a way to get into the minds of our customers from the comfort of your seat – but over the past few …