Imagine you are selling a brand of sparkling wine. Does it make a difference to your ability to sell if you price it at a nicely rounded $40…
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
Imagine you are selling a brand of sparkling wine. Does it make a difference to your ability to sell if you price it at a nicely rounded $40…
The 1880s were a time of change in Europe, with industrial and scientific breakthroughs set against a declining interest in Impressionism. …
It’s horse race tipping season in Melbourne at the moment with the Spring Carnival in full flight. But instead of horse tips, today I thou…
Imagine you are taking a penalty kick in a World Cup final. There are two things standing in your way of kicking the ball into the back of t…
A full page ad by Miele grabbed my attention last week. The ad said I could save $10,066 on a range of their appliances, but I’m not in th…
I finally bit the bullet on the weekend and replanted a garden that I had largely left undisturbed for 10 years. Reflecting on my fear of ch…
There’s a strange TV ad airing at the moment which is ringing behavioural alarm bells. Here’s why. Ford is offering a deal where they wi…
It’s difficult to read a news article or watch someone being interviewed about their business decision-making without words like rational …
“No one wants to see dirt.” When James Dyson was pitching his new vacuum cleaner with its revolutionary clear plastic container, retaile…
In my last article I covered the biggest mistake we make when trying to change behavior – we rely on motivation. Two key problems with mo…
“If you don’t believe, you don’t act.” So said a well-known motivational speaker at a recent seminar I attended. But it’s far from…
Life’s never dull in my line of work. I get to meet new people all the time and find out about the challenges and frustrations they are gr…
