The character Mary Poppins famously sang “A spoon full of sugar helps the medicine go down” (and I apologise that you’ll now have that song …
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
The character Mary Poppins famously sang “A spoon full of sugar helps the medicine go down” (and I apologise that you’ll now have that song …
Imagine you are selling an apartment. Should you emphasise the rational benefits, size for instance, or play up the emotion, like breathtaki…
Excavating my new backyard recently, I found a whole lot of paving that had been overrun by grass. It struck me that this is not dissimilar…
Imagine you are a retailer who is running a sale. You are about to have your point of sale printed and are madly cobbling together what you …
When asked whether behavioural economics (BE) applies to business-to-business (B2B) as well as business-to-consumer (B2C), “people are peopl…
Amongst the myriad design decisions you have to make when creating an ad, website or piece of collateral is what colour should you use? Or m…
I was reminded recently of an article I read about a jewellery store that chose not to display any of its prices. Buyers would stop, see a p…
It’s hard to believe it’s February already. How are you going with your plans to do things differently this year? You might have found, …
We’ve covered a lot of behavioural ground during the course of 2014. As a way of wrapping up the year, here’s an overview of the key the…
I swear it’s not that I’m lazy. It’s just that there are such great economies of scale in behavioural economics that once you learn about i…
A couple of short and sharp examples of Loss Aversion from the market place this week, one in which is used to acquire customers and the oth…
In his wonderful TED talk viewed over 18.8 million times, Simon Sinek grapples with the modern worker’s search for meaning. When it comes t…
