Can surprising someone with a free gift increase your chances that they will do you a favour in return? You betcha. Leading social scientist…
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
Can surprising someone with a free gift increase your chances that they will do you a favour in return? You betcha. Leading social scientist…
Have you been “Brewstered” yet? I have. Multiple times. Brewster is a service that sends a request on your behalf to anyone for whom you…
I’ve feared for my life three times. Once in the Kobe earthquake of 1995 that killed over 6000 people. Once when I fell to my knees while …
Military precision is the exception, not the rule Have you ever seen footage of a military parade on TV? Hundreds of soldiers marching in un…
It was early in my consulting career and I was putting proposals together for the first time. After reading my proposal a prospective client…
On trains. In parks. At traffic lights. So many of us are buried deep in our phones, gulping down pixels of information and entertainment li…
Let’s test our behavioural skills with an “in the wild” example. What could this business have done differently to make its “Big Bre…
It just doesn’t come easily to me, calling people and interrupting their day. Whether it’s my introverted nature or star sign, I have al…
Imagine you are part way through a task. Will you be more motivated to complete the task if I tell you that you are 67% through, or you have…
“Why are we more likely to follow advice when we have to pay for it?” This was the question posed by a reader recently who was curious a…
If you have just experienced the end of daylight savings it’s likely the change has heightened your awareness of your sleeping patterns an…
Two interesting signs have been doing the behavioural rounds recently. Both attempt to stop the disgusting problem of public urination and, …
