Bri Williams

We spend a huge amount of time writing and receiving emails, and yet, employees regularly disregard messages. So what can you do about it?

How to overcome the biggest objection of all? I’m not talking about price, I’m talking about incumbency. To avoid the brush-off and get them engaged, there are specific phrases we need to use.

How can we sell if we don’t like selling? By using techniques from behavioural science to shift the emphasis from selling to buying.

Contrary to what we might assume, new research reveals it’s the type of hedge, rather than whether we hedge, that can damage persuasion.

Origin stories might be the way to people’s hearts, but not to investors' wallets.

As an entrepreneur pitching investors for capital, choosing the right elements to include in your presentation is pivotal.

Customers are confronted by thousands of decisions a day, so how can you make the process of choosing more straightforward?

A label comes with pre-existing psychological associations that can work for or against a customer’s desire to engage with us.

When it comes to designing habit-building products for your customers, the secret you may have overlooked is this: helping them fail.

While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.

The reality is that when staff tell you they’re not feeling informed by your communications, it's usually a problem of perception.

Employers can often sweat over the "what" aspect of an employee reward, without considering the "when". Behavioural science expert Bri Williams explains why this shouldn't be overlooked.