Bri Williams

  Sometimes we underestimate our adaptability. We think we’re locked into our habits and it takes a Herculean effort to change our behavi…

Status quo bias is the nemesis of behaviour change. It’s what we have to overcome in order to persuade people to do what we would like the…

Years ago I heard someone suggest that to get to know a candidate, conduct the job interview while they drive you around the block. It sound…

Priming is one of the most important psychological principles to understand because it influences behaviour through implicit memory.

Have you ever heard someone say: “business is so much more complicated now”, or “life is so much busier”? Have you ever uttered something si…

How do you get shoppers to the food court earlier? That was the challenge posed to ad agency Ogilvy and their partner Kinetic in the UK. You…

One of the struggles many businesses have is how much freedom to give their employees.  In a perfect world people should just turn up, do a…

Turns out, we don’t know ourselves very well. By that I mean what we think we’ll want in the future can be very different to what we act…

Two companies. Two well-intended product changes. Two expensive and embarrassing examples of how failing to understand real-world behaviour …

Let’s say you want to move some stock quickly. How do you let your buyer know that you are open to negotiating? According to some recent r…

How do you motivate the unmotivated? Say you are a financial planner trying to convince a client to change their superannuation or a physio …

I recently attended a panel discussion on the Victorian government’s use of behavioural science. Posing the question “Behavioural Insigh…