Whether you are into New Year resolutions or not, around this time early in the year many of us seem to think about what we’d like to imp…
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
Whether you are into New Year resolutions or not, around this time early in the year many of us seem to think about what we’d like to imp…
We’ve arrived at my final blog post for the year. And just in case you are scratching around for some holiday reading, I thought I’d …
How many benefits should we list about ourselves when we are trying to convince a customer to do business with us? More must surely be be…
Two things have been annoying me recently, flies and telemarketers. I can’t do much to influence the behaviour of flies, but as a ser…
I love it when a business gets their website right. An example I came across recently of a business who is cleverly drawing on behavioura…
I talk a lot about changing people’s behaviour, but what if you want them to stay the same? Retaining customers for example? The busine…
Anxiety is a massive barrier to changing habits. It gets in the way of trying new things, going new places and meeting new people. So why…
The race that stops a nation, Racing’s biggest day, The cup that’s run in Melbourne, Puts behaviour on display. Hundred dollar fas…
I’ve travelled on a few trains through NSW recently and have marveled at something that regular commuters probably take for granted – s…
As a sports agent who was struggling to retain his last client, Tom Cruise in the movie Jerry Maguire was famously required to scream “…
You’re sitting in your lounge room when you see a campervan pull up put the front. A metal arm with solar panels stretches from the side…
I wonder if this seems familiar to you? A subscriber recently wrote asking me for ideas on the following; “I am hoping to convince my comp…
