Every now and again an optical illusion seems to do the rounds of the Internet.
How many girls in this picture?
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Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
Every now and again an optical illusion seems to do the rounds of the Internet.
How many girls in this picture?
[caption id=”attachmen…
Despite all the brains and bucks that go into loyalty programs, they are hard to get right and easy to get wrong if recent experience is any…
Anxiety is the biggest killer of conversion. If I’m too scared to take action, I won’t.
And the biggest reason for anxiety? Uncerta…
There is something like 150 biases and heuristics that influence behaviour. That’s a lot to navigate if you want to apply behavioural eco…
Bill shock can sour the relationship between a business and its customers. In response, one energy retailer has introduced what they claim i…
If your product has a fault in its packaging that made it less attractive to customers, frustrating them and leading them to seek out compet…
Hot on the heels of research into how elements like typeface can affect how engaged your customer is in your offer, comes some further insig…
Metropolitan train stations are busy, high intensity places. Passengers from all walks of life converge with the same slightly stricken look…
Imagine you are planning to launch a new non-alcoholic drink to the market and need to decide what colour the bottle should be. How do you m…
Selfies are everywhere, aren’t they? It’s the era of the self-portrait.
Well at least this trend might turn out to be good news for a…
Challenges like FebFast, Dry July and Ocsober can be great opportunities to get some perspective on your habits, so in this article I …
Many businesses wrestle with how generous we should be with our returns policy. Too lenient and we risk losing time and money processing …
