Whereis.com has launched a new function offering landmark indicators to its driving directions application.
The website run by Sensis, a subsidiary of Telstra, offers a landmark finder based on research carried out by University of Melbourne.
The landmarks determined are based on three main principles: where the landmark is located, its relativity to a route decision point, and a landmark’s meaning.
Research for the new application found that humans have a greater capacity to process directions when they refer to tangible places rather than abstract distances.
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James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review's companies & markets editor, and a former BRW editor.
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