An Australian mini-web series designed to inspire female entrepreneurs by uncovering what it really takes to build high-growth ventures has launched its first episode on YouTube.
The FBOMB Show, co-founded by Penny Locaso, aims to spark a conversation on the real life challenges entrepreneurs face as they build ambitious ventures.
The series explores questions such as, how much of yourself should you put in your brand? The aim is to spark an insightful discussion that can help Australia’s growing community of female founders build successful, sustainable and profitable ventures.
In episode one, Twoobs founders Jeff and Stef Dadon, YGAP’s Spark International co-founder Kaitlin Tait and other trailblazers discuss how they develop and manage their online following.
The discussion reveals how they engage with customers online and offers tips to build an authentic, honest and sensible brand personality.
“People clearly pick up on the bullshit,” says Locaso.
Watch the full episode below.
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