Recruitment specialist Anna O’Dea recently spent $50,000 in a bid to change perceptions about her industry and uses her company’s blog in part to share the product of that campaign. Agency Iceberg’s Leading Ladies series of articles shines a spotlight on Australian women working in public relations and marketing. The series is all about uncovering the parts of hiring and recruitment that many are unwilling to discuss, such as racism, homophobia, sexism, and negotiating pay.