Australian visits to the virtual world Second Life peaked mid last year.
Just 10,885 Australians logged on in January, 2.2% up on December but well short of the 14,832 that visited in July 2007, reports The Australian Financial Review.
On the upside for the companies like Australian Broadcasting Corporation, IBM and Telstra, which have spent millions on developing resources in Second Life, those that have embraced the virtual world are a bit addicted.
Locals spent an average of 50 hours a month each on the site.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.