The best ads are the ones where, as you’re watching you start to think, ‘Dang, that’s such a simple idea, I wish I’d come up with it.’ This ad from Bonds ticks all the boxes of good advertising: simple, beautifully executed, entertaining, speaks directly to the target audience, and above all, highly shareable. Not surprisingly, it’s featuring on a lot of best-of-advertising lists at the moment, and it’s easy to see why.
ABOUT THE AUTHOR
Zoe Dattner is the strategy and operations integrator at Dattner Group, and former head of publishing operations at Private Media, owner of SmartCompany.
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