“I just want to be able to say I have a million of something.” Sound familiar? Your boss doesn’t want you to “make up anything” but they would like the company’s metrics to look sexier.
This week the team at Vooza poke some fun at just how misleading some commonly used business metrics can be.
ABOUT THE AUTHOR
News Editor
Eloise Keating is the news editor of SmartCompany and Inc Australia. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on Twitter at @ellykeating.
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