Our major companies are complacent oligopolies, and they’ve got no idea what’s going to hit them, writes Melbourne Business School’s Mark Ritson.
Ritson, a marketing professor who advises many of the world’s biggest brands, says the cozy local conditions have left Australian companies with fat profit margins and inefficient operations. Global companies have noticed this, and many are gearing up to upset the local economic order.
Read Ritson’s provocative piece at B&T.
ABOUT THE AUTHOR
Myriam Robin is a reporter for SmartCompany and its sister site LeadingCompany. She has degrees in economics, international studies and journalism. She likes writing about businesses taking risks and doing new things.
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