Australians spent about $10.9 billion online in the year ending in February, according to new statistics.
But the National Australia Bank online retail sales index says online sales only equate to 5% of traditional ‘bricks and mortar’ retail spending (excluding restaurants and takeaway food) in Australia.
Online spending grew by about 26% in the 12 months to February 2012.
And despite complaints from traditional retailers that online business is cutting into their sales, bricks and mortar retail sales grew 1.7%.
The figures also show online sales remain less seasonal than traditional retail spending.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.