Samsung Galaxy S4 is focused on the US market, Windows 8 devices “aren’t selling very well”

Samsung chief executive JK Shin has revealed his company hopes its new flagship Galaxy S4 smartphone will help to grow its marketshare in the US, along with concerns about consumer demand for devices running Microsoft’s Windows 8 platform, during an interview with The Wall Street Journal.

“We’re now a global player in the smartphone market and a global company, and the US is an important market for us. This is the first time we’re holding our ‘unpacked’ [Galaxy S4 launch] event in New York… Innovation is what will get consumers to buy new devices,” Shin says.

“I don’t dwell on market share numbers, but I’m not satisfied with our market share in the US.”

In the wide-ranging interview, Shin also raised concerns about consumer demand for Windows 8.

“Smartphones and tablets based on Microsoft’s Windows operating system aren’t selling very well. There is a preference in the market for Android. In Europe, we’re also seeing lacklustre demand for Windows-based products.”