Adobe slashes prices after being summonsed to appear at the IT price inquiry

Adobe has decided to cut prices on its Creative Cloud products after being summonsed to appear before a federal government inquiry into IT pricing.

According to The Verge, in the 24 hours since being summoned to appear before the inquiry, Adobe has issued a press statement announcing that it is cutting the price of selected products.

“Creative Cloud membership pricing in Australia for individuals has been reduced to AU$49.99 on an annual subscription per month for new and current customers, effective immediately. Month to month pricing was $94.99 per month [and is now] $74.99 per month,” Adobe says in a statement.

However, the price cuts are limited to the consumer market and do not apply to business, while consumers purchasing the products through a retailer will not receive the discount.

Yesterday, SmartCompany reported Adobe, along with software rivals Apple and Microsoft, had been called to appear before the inquiry on March 22 in order to explain why Australian consumers are asked to pay significantly more for computer products and software than their overseas counterparts.

The inquiry was first announced in April last year as the result of a long campaign by Federal Labor MP Ed Husic, who noted Australians were being charged up to 50% more than consumers in the US for the same products.