After a comedic rant on Bodyform Maxi Pads’ Facebook page went viral on Oct. 8th, the US-based sanitary napkin company has responded with a YouTube video.
The company created a fictional CEO who apologised to the poster, Richard Neill, after reading his rant against the company’s “deceptive” sanitary napkin commercials.
The faux-CEO, Caroline Williams, was ironically apologetic.
“We lied to you, Richard. And I want to say sorry…. in the past, we tried to be more honest with our approach,” says Williams.
{qtube vid:=Bpy75q2DDow}
ABOUT THE AUTHOR
Cara Waters is a former SmartCompany editor. Previously, Cara was a senior reporter for the Financial Times' website and worked for The Sunday Times in London.
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