Coupon industry to reach $46 billion by 2016

A new research report from Juniper Research predicts the mobile coupon market could reach $US46 billion by 2015.

“Mobile coupons are going mainstream,” Juniper Research analyst David Snow said in a statement.

“Cost-effective mobile coupon campaigns are now within the reach of smaller retailers, providing them with an easy way to drive profitable footfall and build customer loyalty. To ignore the potential of mobile coupons would be to ignore the future of mobile commerce.”

The report noted, however, that successful businesses still need to allow users to opt-in.

“Handled properly, the mobile coupon builds customer loyalty as the user enters into a permission-based exchange of information with the brand, merchant or retailer, so that only relevant coupons are received.”