The best way to describe Jon Westenberg’s blog is short, sweet, but to the point. The prominent blogger, turned communications manager at Sydney co-working space Fishburners, is the number one Medium blogger in the Asia-Pacific region, with nearly 50,000 followers.

His posts, sometimes no more than a few paragraphs, provide entrepreneurial-minded readers both inspiration and confrontation, with headlines such as, “Nobody Needs A Fucking Elon Musk Flamethrower”, and (one of our personal favourites), “Gary Vaynerchuk Is Trying To Kill You”.

If you’re in need of a startup reality check, look no further.