One of the pioneers of MP3-playback technology has helped develop a new music format which could include a variety of digital information.
Dagfinn Bach, who operates BACH Technology, has introduced the new MusicDNA format at the MIDEM industry fair.
“Twenty years on from the initial development of the MP3, it is time for digital audio to once again evolve. Just as vinyl gave way to the CD and the CD to MP3, it is time for the MP3 to pass the baton on to MusicDNA,” he said.
MusicDNA formats are compatible with most players including the iPod, and are a competitor to the iTunes LP service.
MusicDNA files include information such as lyrics, videos and integrate with various social media sites. It is also designed to automatically update this information whenever it is connected to the internet.
The company is reportedly discussing the new software with a number of major record labels.
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