Electronics startup superpower Kogan is setting up shop in New Zealand. Not literally though, as Kogan operates entirely online and the founder has told StartupSmart he doesn’t believe in omni-channel retailing.
At a recent pitching competition run by this publication, founder and chief executive Ruslan Kogan outlined his growth strategy, advocating ruthless focus on a unique selling point: in his team’s case, price.
You can watch him field questions and share his insights in the video below:
ABOUT THE AUTHOR
Rose is the current head of growth at Rampersand Ventures. She was formerly a reporter at StartupSmart.
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