After years of musing and months of planning, Ed Onggo’s first call to a potential customer about his crowdsourced ticketing platform went incredibly badly.
But the founder of GiggedIn says it was the best mistake he ever made, as he learned a lot about his business, what his clients would actually want and helped him get over the fear of cold-calling and pitching to people.
He shares what went wrong, what he learnt and how he turned it around in the short video below.
ABOUT THE AUTHOR
Rose is the current head of growth at Rampersand Ventures. She was formerly a reporter at StartupSmart.
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