New figures from analytics firm ComScore show that 70% of Australians visited at least one social networking site during June, while 800,000 Australians visited Twitter – a massive increase from the 13,000 visitors in June 2008.
Additionally, Facebook also doubled the number of visitors to its site to six million, with MySpace also increasing by 5% to 3.5 million.
Will Hodgman, ComScore’s Asia-Pacific executive vice president for Asia-Pacific, said social networking is “an essential part of peoples’ daily online routine, providing a level of engagement and reach that far exceeds most other content categories.”
The company also said that the area of social networking is now one of the most popular sources of content for Australian users, with social networking sites recording nearly nine million users in total.
ABOUT THE AUTHOR
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.