Apple still on top of customer satisfaction list

Tech giant Apple remains at the top of the American Customer Satisfaction Index for the computer industry, even though the company’s ranking has dropped from 85 to 84.

Computer manufacturer Dell came in at second place with a score 75, with ACSI officials labeling the gap between the first and second place holders as one of the biggest out of any industry.

“Apple’s success has been a result of innovation, integration of products, customer service and good marketing,” Claes Fornell, director of the National Quality Research Center at the University of Michigan told ITWire.com.au.

“By integrating its computers with the iPhone and iPod, Apple is encouraging the phone and music product users to become Apple computer users as well,” he said.

Gateway, HP and Compaq took equal third place on 74 points, with the PC industry as a whole obtaining a score of 75, beaten by major appliances at 81 and cars at 84.